IRCE 2008 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 10, 2008
Track A: The Small Guys: Effective Ways to Succeed in a More Competitive Market

This track will help small and mid-sized merchants make the right investments and technology and business decisions to grow a business.

2:30 - 3:15 p.m.
Running a small e-commerce business: Practical, real-world tips & tricks
Barney Stone, President, Stone Edge Technologies Inc.
Julie Swatek, Owner, Scrap Your Trip

Most small e-commerce companies figure everything out by themselves. But most have problems in common with other retailers and can learn a lot from others' experience. This session will feature a provider of services to small e-commerce companies, who will talk about the problems that he sees throughout his client base and what data sources retailers can tap into to find ideas for improvements. For example, one merchant was able to reduce picking time from 10 minutes to a minute and a half per order. The change cost next to nothing and the idea came as free advice from an MBA class at a local college. He will be joined by a small retailer who will talk specifically about her own experience, what she had to figure out for herself and how she overcame obstacles to success.