IRCE 2008 Session Descriptions

Just like in any business, there's a logical growth path for online retailers to follow. But unlike most businesses in the past, an e-retailer's growth can take place in a very compressed time period, with big business decisions to make at every step—decisions that if made badly can affect a company's future for years. This session features two small retailers who will talk about such issues as when to upgrade technology or go in different directions with marketing, when to beef up customer service operation and when to step up marketing. They will discuss how the investment climate, business cash flow and the ability to attract and retain the right personnel affected their decisions.