Tom Cox co-founded Golfballs.com in 1995, a multi-channel retailer of golf equipment, custom imprinted golf balls and embroidered golf apparel with annual revenues of $6 million, according to the Internet Retailer Top 500 Guide to Retail Web Sites. In 1996 Tom co-founded Einstein Digital Media, a web-development firm that grew to be the second largest in Louisiana before being sold to Brightstar Technology Group in 1997. In his low-tech previous life Tom was a country club manager and executive director of a nationwide PGA Tour Golf Event. He holds a bachelor's degree in political science from University of Louisiana.