Ryan Hofmann manages Overstock.com's e-mail marketing strategy and production. Since joining Overstock.com in 2006, Ryan has applied database marketing principles and analytics to turn Overstock's mature e-mail subscriber base into the fastest growing and one of the important channels in the company. Ryan previously was senior market analyst for MarketStar/Cisco Systems where he was responsible for measuring the performance of Cisco's inside sales teams. He played a critical role in Cisco's implementation of Salesforce.com. He holds an undergraduate degree in marketing from the University of Utah.