Roger Hardy co-founded Coastal Contacts in early 2000 and was responsible for setting the company's vision and direction. He initially was involved with operations, corporate strategy and marketing, but now has narrowed his focus to corporate strategy, business development and mergers & acquisitions. With operations in North America, Europe and Asia, Coastal has become the No. 2 direct-to-consumer distributor of contact lenses in the world, with expected sales this year of $115 million. The company has completed four acquisitions since 2004 and is assessing additional opportunities.