Pinny Gniwisch is founder and executive vice president of marketing for Ice.com, responsible for developing strategic alliances with leading Internet companies, including .Yahoo, AOL, MSN, MyPoints and Modern Bride. Combining his knowledge of the jewelry business and his marketing insights have been a major contributor to making Ice.com one of the leading jewelry sites on the Internet. "Customers feel at home visiting ICE.com-with its established values, spirit, attitude, merchandise and service. My goal is to create and deliver an experience that will generate long-term customer relationships," he says. Pinny is a graduate from the Rabbinical College of America with a Masters in Jewish Law and History.