Kelly Day joined Discovery Commerce in April 2005 as vice president, e-commerce. Within her first year, she deployed a strategy that positioned Discoverystore.com as an e-commerce leader, highlighted by improved usability, a better customer experience and a significant increase in revenue and profits. In October, Kelly was named senior vice president of Discovery Interactive, a new unit that consolidates Discovery's e-commerce operations with Discovery Communications' online content group. Kelly has also been vice president of e-commerce at The Knot and executive director of AOL Shopping.