Ken Burke founded MarketLive Inc. as Multimedia Live in 1995 with $500 in start-up money. Under his guidance it has grown into a leading provider of e-commerce software and related solutions. Ken is the developer of the MarketLive Intelligent Selling System, MarketLive's enterprise-class e-commerce application designed to optimize selling opportunities, build relationships with customers and give merchants control over their online merchandising. Ken is the author of "Intelligent Selling: The Art & Science of Selling Online." He holds a BA in Marketing and an MBA from the University of Southern California.