James Pappas has directed specialty coffee and espresso machine retailer JL Hufford Coffee and Tea's web presence from its launch in 2002. Today, the web site grosses more than four times the 15-year-old bricks and mortar operation. James's online retailing expertise covers customer acquisition and retention, search engine optimization, pay-per-click marketing, shopping portal marketing, analytics, conversion testing, server management and Web 2.0 strategies. He graduated from Purdue University.