Jennifer Bailey co-founded Red Spade, a customer experience consultancy that specializes in usability audits of e-commerce web sites. Red Spade's usability solutions identify issues that impede customers from accomplishing their online goals and reveal insights about the experience that impact business metrics and online return on investment. Jennifer has consulted with dozens of Fortune 1000 companies on web site usability, information architecture and customer behavior. Clients include Lands' End, Best Buy, Borders, Bluefly, Sierra Trading Post, Hotwire, JCPenney, Harley-Davidson, Eastern Mountain Sports and Lowe's.