Gary Ervin is responsible for all paid traffic to the Shopzilla and BizRate web sites. This includes search engine marketing in the US and Europe, shopping syndication in the US, and the continuous development of new revenue streams and strategic partnerships to expand the company's distribution channels. Gary joined Shopzilla in 2000. Previously, he held strategic development posts at eNutrition and InsWeb, as well as performing management consulting for Ernst & Young. Gary holds an MBA from the University of Southern California and a B.S. from the Haas School of Business at U.C. Berkeley.