In 1999, Fred Lerner co-founded Ritz Interactive, a specialty online retailer offering branded lifestyle products ranging from cameras and photography equipment to boating and fishing gear, consumer electronic products and golf apparel. Ritz Interactive's sites include RitzCamera.com, WolfCamera.com, PhotoAlley.com, BoatersWorld.com and eAngler.com. Before Ritz, Fred was President and CEO of Kodak Processing Labs, a position he took after selling Lerner Processing Labs, a photofinishing company he founded in 1977, to Kodak. Fred holds a bachelor's degree from Brooklyn College of the City University of New York.