David Schofman is the founder of Callaway Golf's Certified Pre-Owned and Trade In, Trade Up! Businesses and heads Callaway Golf Interactive, which operates the e-commerce and online direct marketing efforts for Callaway Golf Sales Co. David was an early adopter of the Internet for retail sales, founding Igogolf.com in 1994, one of the first e-commerce golf web sites and the first authorized Internet retailer for Callaway Golf. David and his team are responsible for the innovative shop.callawaygolf.com that allows retailers to leverage Callaway's web infrastructure and experience to sell online. David is a graduate of The University of Texas at Austin.