Brad Brown was appointed vice president of e-commerce and web strategies at Recreational Equipment Inc. in 2006. He had been REI's vice president of information services since 1998. Before joining REI, Brad had more than 20 years of retailing experience with Bon MarchŽ, Pay 'n Save, Egghead Software and QFC. Within the last three years, REI has focused on multi-channel strategies, introducing such services as REI Store Pickup and the REI Gift Registry. Currently more than 50% of all online orders are delivered to stores for customer pickup. Brad has an MBA from Seattle University.