Few businesses have been transformed by the Internet as has the DVD rental business. In 1997, Netflix invaded what was the exclusive domain of stores and dominated by one merchant—Blockbuster, one of the fastest growing chains in retailing. With an innovative system of allowing customers to rent videos online, receive them by mail and automatically get the next DVD on their list when they return the last one, Netflix became an immediate box office hit. Today, the pure-play web merchant is the country's 21st largest online retailer with annual revenue of more than $700 million. Along the way it has proven so adept at what it does that Wal-Mart threw in the towel in trying to compete with Netflix and instead turned over the management of its online video rental program to Netflix. Netflix also forced industry-leader Blockbuster to respond with its own heavily promoted online video rental offering, but the store-based chain remains well behind its rival on the web. In his keynote presentation on June 6, Reed Hastings, the genius behind Netflix, will discuss how he was able to identify the online opportunity in DVD rentals, what it took to become what Netflix is today, the role the Internet plays in nurturing the relationship between Netflix and its customers, and how Netflix plans to address tomorrow's challenges, including the widely anticipated arrival of video download on demand, a technology Netflix is making a major investment in.