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Monday, June 5
Pre-Conference Workshop: Marketing Your Web Site
10:00 - 11:30 a.m.
Search Engine Marketing: The No. 1 Online Marketing Tool
Gordon Magee, Internet Marketing & Data Analysis Manager,Drs. Foster & Smith
Georgianne K. Brown, Executive Vice President, BabyUniverse Inc.
Fredrick Marckini, Chief Executive Officer, iProspect.com
11:45 - 1:15 p.m.
Affiliate Marketing: The Unsung Hero of Online Marketing
Boris Wertz, Chief Operating Officer, Abebooks.com
Stephen Denton, President, LinkShare Corp.
Chris Henger, Vice President, Performics
2:15 - 3:45 p.m.
E-Mail Marketing: The Best Way to Target Your Marketing Message
Mark Friedman, Chief Marketing Officer, Redcats USA
Don Zeidler, Director, Direct Marketing, W. Atlee Burpee Co.
Matt Seeley, Chief Executive Officer, CheetahMail
4:00 - 5:30 p.m.
Site Search: The Web's In-Store Merchandising Tool
David Patterson, Internet Director, Edwin Watts Golf
Patricia Graca, Manager, Customer Experience and Web Site Production, HP Home and Home Office Store
Lauri Calvert, Client Relationship Executive, Molecular Inc.
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Tuesday, June 6
General Sessions
8:00 - 8:15 a.m.
Welcome
Kurt Peters, Editor, Internet Retailer
8:15 - 8:45 a.m.
KEYNOTE ADDRESS
Taking E-Retailing to the Next Level
Thomas McInerney, Executive Vice President, IAC/InterActiveCorp
8:45 - 9:30 a.m.
Who's Online and How Do You Reach Them?
John Miniati, Vice President, comScore Networks Inc.
Heather Dougherty, E-Retail Analyst, Nielsen/NetRatings
9:30 - 10:00 a.m.
From Zero to a Billion in Four Years
Howard Tong, Vice President, Newegg.com
10:45 - 11:15 a.m.
Wireless Web: Cashing In When the Buying Impulse Strikes
Bryan Biniak, Senior Vice President, American Greetings
11:15 - 11:45 a.m.
FEATURED PRESENTATION
Delivering Web Content That's Focused on Customer Needs
John Thompson, Senior Vice President & General Manager, BestBuy.com
11:45 a.m. - 12:30 p.m.
Traps to Avoid in Creating and Operating Retail Web Sites
A panel discussion featuring:
Lauren Freedman, President, the e-tailing group inc.
David Fry, President, Fry Inc.
Jim Okamura, Senior Partner, J.C. Williams Group
Moderated by Greg Dowling, Senior Analyst, Jupiter Research
Tuesday, June 6
Afternoon Tracks
TRACK A: Taking Web Site Design & Content to the Next Level
2:00 - 2:30 p.m.
Redesigns: The Need for Them and Strategy Behind Them
Geoff Robertson, Vice President, E-Commerce, J.C. Whitney Co.
Debbie Hess, E-Commerce Manager, Norm Thompson Outfitters Inc.
2:30 - 3:00 p.m.
How Small Design Changes Can Yield Big Conversion Rate Gains
Jeff Schueler, President, Usability Sciences Corp.
Lynette Montgomery, General Manager, E-Commerce, Levenger Co.
3:00 - 3:45 p.m.
Making Cross-Channel Inventory Management Work
Lisa Dyson, Ecommerce and Customer Relationship Marketing, Famous Footwear
4:30 - 5:00 p.m.
Tapping America's Second Market—Hispanics
Craig Davidson, Director Business Intelligence & E-Commerce, PUMA North America
5:00 - 5:30 p.m.
Using Content to Make Your Site Stand Out
Andy Stevenson, Senior Director, Crutchfield.com
TRACK B: Web Site Marketing: Going Beyond the Basics
2:00 - 2:30 p.m.
Vertical Search Engines: The New Way to Find Products
Patti Freeman Evans, Retail Analyst, Jupiter Research
David Hills, CEO, LookSmart
2:30 - 3:00 p.m.
Online Retailers Finally Discover Loyalty Programs
Gary Korotzer, Vice President of Marketing at RedEnvelope, Inc.
Mark Goldstein, CEO, Loyalty Lab Inc.
3:00 - 3:45 p.m.
Social Networking: The Peer Persuasion Marketing Tool
Peter Kosciewicz, Director of E-Commerce, The Eastwood Co.
Chris Saito, Senior Director, Shopping Products Yahoo! Shopping
4:30 - 5:00 p.m.
Making Sense of Online Shopping Malls
Jacob Hawkins, Vice President Online Marketing, Overstock.com
Cory Nielsen, Internet Marketing Manager, Woodwind & Brasswind
5:00 - 5:30 p.m.
Getting the Nervous Nellies to Buy Online
Michael Phillips, Internet Strategist, Yankee Candle
Gerry Sweeney, Senior Vice President, Visa USA
TRACK C: Operations & Payments: Winning New Customers with Excellence
2:00 - 2:30 p.m.
Web Site Self-Service Doesn't Mean Auto-Pilot
Gustavo Garcia, Business Development Manager, Genesys Telecommunications Laboratories
Tom Denison, Director of E-commerce, Personal Creations
2:30 - 3:00 p.m.
Lost in Cyberspace: Do E-Retailers Just Ignore E-Mail?
Terry Golesworthy, President, Customer Respect Group
Mike Faith, President, Headsets.com
3:00 - 3:45 p.m.
Growing into the Next Level E-Commerce Platform
David Brumback, Director of Operations for American Eagle Direct
Doug Allen, Marketing Director, ComputerGeeks.com
4:30 - 5:00 p.m.
Taking Security into Your Own Hands
Julie Fergerson, Vice President, Debix Inc.
Ezzie Schaff, Vice President, Risk Management, Ice.com
5:00 - 5:30 p.m.
Alternative Payments: Moving Beyond Credit Card Only
Dan Schatt, Analyst, Celent Communications
Alicia Berry, Director of Operations, DVDEmpire.com
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Wednesday, June 7
General Sessions
8:00 - 8:45 a.m.
Revealing & Analyzing America's 500 Largest E-Retailers
Kurt Peters, Editor-in-Chief, Internet Retailer
Larry Freed, President, ForeSee Results Inc.
Matt Poepsel, Vice President and General Manager, Gomez inc.
8:45 - 9:15 a.m.
KEYNOTE ADDRESS
The New Role of Market Segmentation
Seth Radwell, CEO, Scholastic.com
9:15 - 10:00 a.m.
Designing for Sales: The Complete Re-make of a Web Site
Tony Chivari, Senior Vice President, Marketing & Internet, Spiegel Brands, Inc.
10:00 - 10:30 a.m.
FEATURED PRESENTATION
The Web's Key Role in Positioning a Manufacturer's Brand
William Kurtz, Vice President, Whirlpool Corp.
11:15 - 12:00 p.m.
Micro-Segmentation: The Internet Goes Where Stores and Catalogs Can't
Brett E. Lauter, Director of Emerging Brands, The Home Depot
John Bresee, CEO, Backcountry.com
12:00 - 12:45 p.m.
When TV and the Internet Merge, Web Shopping Explodes
Patrick Gates, Executive Vice President, Consumer Direct, Discovery Commerce
Robert Myers, Vice President of Merchandising, QVC
TRACK D: A Closer Look at Web Site Financial
1:45 - 2:30 p.m.
Conversion Rates: The Key to Profitability
Lauren Freedman, President, the e-tailing group inc.
2:30 - 3:15 p.m.
Internet Retailer Profit Survey: How Retail Sites Stack Up on the Bottom Line
Mark Brohan, Senior Editor, Internet Retailer
Mary Brett Whitfield, Senior Vice President, Retail Forward
3:15 - 3:45 p.m.
What Venture Capitalists Expect of E-Retailers
Mike Golden, President, Home Décor Products
Wayne Kimmell, Managing Partner, Eastern Technology Fund
3:45 - 4:15 p.m.
Wall Street Takes a Second Look at E-Retailing
Safa Rashtchy, Managing Director, Senior Internet Analyst, Piper Jaffrey & Co.
TRACK E: The Keys to Successful Online Merchandising
1:45 - 2:30 p.m.
Site Search's New Role: Promoting the Right Products
Beth Grimsley, E-Commerce Manager, Beckett Media
2:30 - 3:15 p.m.
Turning Rich Media into Web Riches
Matthew Siegel, Vice President of E-tail Strategy, HSN
Kim Biggerstaff, e-Marketing Manager, Delta Faucet Co.
3:15 - 3:45 p.m.
The Ever-Growing Challenge of Managing Web Site Content
Noah Maffitt, Director, E-Commerce, Office Depot
3:45 - 4:15 p.m.
10 Easy Steps To Improve Online Merchandising
Teri Hilden, Director of Merchandising, WilsonsLeather.com
Mark Duff, Director of E-Commerce, REI
TRACK F: Taking E-Retailing to the World Market
1:45 - 2:30 p.m.
Putting the "World" in WWW: Strategies for Selling Globally
Tamara Mendelsohn, Analyst, Forrester Research Inc.
Massimiliano Benedetti, Global Sales & Marketing Manager, YOOX Group
2:30 - 3:15 p.m.
Creating a Truly Global Market for a Global Brand
Jared Blank, President, TripMela.com
3:15 - 3:45 p.m.
Designing Sites for Global Sales
John Yunker, CEO, Byte Level Research
Joshua Lau, CEO, YesAsia.com
3:45 - 4:15 p.m.
Mastering the Subtleties of Global Sales
David Dwek, Vice President of Marketing, Etronics
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