Matthew Siegel works collaboratively with HSN's various online businesses, including the recently acquired Cornerstone Brands, to evaluate new opportunities and develop multi-channel strategies that will benefit the company's overall business. In addition to overseeing the HSN.com Product, Operations, Content Producer and Analytics teams, he is responsible for multi-channel project management, technology and e-commerce. Matthew joined HSN as Vice President of Product Management in August 2003 and developed hsn.comÁs popular "When to Watch" e-mail program. This innovative shopping alert allows customers to request e-mail reminders of their upcoming favorite shows on HSN TV. He was also responsible for the redesign of the "Weekly Product Review," which provides HSN TV customers the ability to view, in one convenient location, products that have appeared on the shopping network over the past 7 days. Matthew also has served as Director of Product Development for GameFly.com and was Director of Product Management for Ticketmaster.com Matthew received a Bachelor of Science degree from Northwestern University.