Patti Freeman Evans is an analyst with Jupiter Research, focusing on multi-channel retail strategy, with nineteen years of diversified experience, including expertise in creating customer-centric e-commerce sites, integrating channels effectively, developing innovative marketing initiatives and ensuring high-standard customer service and order fulfillment operations. Before joining Jupiter Research, Patti held leadership positions with Bloomingdale's and Godiva Chocolatier. At Bloomingdale's, she was Director of Shopping Services for Bloomingdales.com, where she touched on all aspects of the multi-channel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry web site with WeddingChannel.com, Patti directed all aspects of the business, from concept to implementation, including back-end, customer service and store integration issues. Before that, she led the International Marketing Department at Bloomingdale's and implemented award-winning multiple-media marketing and retention programs. Patti holds a B.A. in Business Administration and Studio Art from Franklin and Marshall. She also teaches E-commerce at the Fashion Institute of Technology in New York City.