Larry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index. With nearly 20 years senior management experience, Larry has directed numerous e-commerce and technology initiatives. His background includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. Larry is an expert on web customer satisfaction research and is a frequent speaker and commentator on the topic.