Lisa Dyson is Director, Ecommerce and Customer Relationship Marketing for Famous Footwear, the nationÁs largest brand-name, value-priced family shoe store chain, with more than 900 stores in 50 states. Lisa leads multi-channel marketing initiatives to increase acquisition, loyalty and revenue for both Famous Footwear stores and web site. Prior to joining Famous Footwear in 2005, Lisa served as Director of Internet Marketing and Merchandising for Lands' End. In addition, she has held direct marketing and merchandising management positions at Sears and Fingerhut. Lisa has a BA in Business from the University of Wisconsin and an MBA from the University of Minnesota.