John Yunker is President of Byte Level Research, the world's leading authority on web globalization. According to the company's web site, Byte Level's goal is "to help marketing and web teams create web sites that truly speak to the world, across languages and borders," and its clients including such international businesses as Amazon.com, FedEx, Starbucks Coffee and Panasonic. John is editor of Global By Design, which tracks the web globalization trends and best practices and the author of Beyond Borders: Web Globalization Strategies (2002) and The Web Globalization Report Card.