Michael Phillips currently serves as Internet Strategist with Yankee Candle Company Inc., a retail chain and cataloger whose e-retailing business is ranked 339th in the U.S. according to Internet Retailer's Top 400 Guide. Mike manages all aspects of the company's online presence and e-mail marketing communications and develops, executes and manages strategies that fully employ emergent Internet technologies. Mike joined the company in January 2000 and quickly constructed successful online B2C and B2B units. Before Yankee Candle, Mike co-founded World Wide Impact Inc. (a regional web development firm), managed the Center for Intelligent Information Retrieval lab at the University of Massachusetts in Amherst, and served as regional director for east coast Greenpeace offices for nearly 10 years. Yankee Candle is the nation's leading designer, manufacturer, wholesaler and retailer of premium scented candles.