Tamara is an analyst on Forrester's Consumer Markets team. Her focus is on commerce platforms and other online selling tools as well as retail technologies that enable and support multi-channel sales strategies. Prior to her work as an analyst, Tamara served as TechRankings project manager, leading Forrester's TechRankings research, conducting hands-on, scenario-based lab evaluations of emerging software markets. In this role, she conducted evaluations of more than 50 software products. Tamara began her career at Forrester as a research associate in Forrester's TechRankings team. In this role, she supported Forrester's TechRankings product evaluation research on a range of topics, including enterprise content management, portal technologies, consumer marketing platforms, and business process management tools. Tamara is a magna cum laude graduate of Wellesley College with a B.A. in comparative literature and economics.