Fredrick Marckini is the Founder and Chief Executive Officer of iProspect. Established in 1996 as the nation's first search engine marketing-only firm, iProspect provides services that maximize online sales and marketing ROI through natural search engine optimization, pay-per-click advertising management, paid inclusion management and web analytics services. Fredrick is recognized as a pioneer and leading expert in the field of search engine marketing and has authored three of the SEM industry's most respected books including Search Engine Positioning (2001), considered by most as the "bible" of the industry. He was named to BtoB Magazine's Top 100 Marketers 2005 list, and writes a monthly column for CMO Magazine called Change Agent. Frederick has been interviewed and profiled in a variety of media, including The Wall Street Journal, BusinessWeek, New York Times, Washington Post, Internet Retailer, and National Public Radio. He serves on the Search Committee for the Interactive Advertising Bureau and was a founding Board Member of the Search Engine Marketing Professional Organization. Fredrick earned a bachelors degree from Franciscan University in Ohio.