Gordon Magee is the Internet Marketing and Analysis Manager at Drs. Foster & Smith, the largest catalog and online seller of pet supplies in North America. He oversees and analyzes all aspects of the company's e-commerce marketing, including pay-per click marketing, natural search, shopping portals, e-mail campaigns, affiliate marketing and lead generation. His portfolio of management responsibilities includes overseeing television advertising, public relations, space ads, other alternate media, and working in concert with the catalog marketing manager, developing the marketing budget and strategy for the company. Gordon authored a section on pay-per click marketing for the university level course developed and offered by the Web Analytics Association and the University of British Columbia. He is also member of the Board of Governors of Trinity Western University, Langley, British Columbia. Gordon brings a unique background to Internet marketing, having been a pastor for 20 years in both in the U.S. and Canada, and prior to that being a journeyman ironworker for 11 years, erecting and fabricating structural steel.