Craig Davidson joined PUMA in 1999 as CFO/Controller, Operations and Finance of PUMA Canada. In 2000, he assumed the role of Sales Controller of PUMA North America. Since that time, Craig's responsibilities have expanded to encompass PUMA Latin America, PUMA North America's E-commerce Business, Business Intelligence and Forecasting/Demand Planning. Craig holds a Bachelor of Commerce degree from the University of Toronto, the Canadian designation of Certified General Accountant and Chartered Accountant as well as the U.S. designation of Certified Public Accountant. He also taught Financial Accounting and Economic Theory at the finalist level in the Canadian CGA Program of Studies.