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Merchants are faced with a wide selection of platforms for their e-commerce operations, and making the right choice will be critical to growing an online retailing business in the years ahead. E-commerce platforms today should include a strong set of administrative tools that non-technical staff members can use to update product information and placement, manage content, and change the site's merchandising presentation.

During this economic downturn a large number of retailers have continued to see positive and even substantial growth in online revenue. For many, this only accelerated the trend of sales shifting from the store to their online channel.

Today's content management systems not only store assets in an organized way, they also excel at searching and finding the content and bringing it to the surface in dynamic ways.

Now is the perfect time to rigorously review your e-commerce technologies, because one of two things may have happened since you implemented a new e-commerce solution. There might be hidden treasures you are paying for and not using or hidden costs for technology you are paying for and don't need.

Properly used, comparison shopping engines drive new business and give merchants access to a wider audience of shoppers. But to maximize time and investment in a comparison shopping engine, retailers also need to constantly monitor their product feeds and other vital links.