August 19, 2014, 11:07 AM

Web jeweler Blue Nile launches Arabic language e-commerce site

The Top 500 e-retailer, which has been selling to consumers in the United Arab Emirates since 2011, posted a 4.8% gain in international e-commerce in Q2.

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Blue Nile Inc., an online jeweler that in the second quarter posted a 4.8% gain in international sales, today says it has launched an Arabic version of its e-commerce site, geared toward consumers in the United Arab Emirates.

That means online shoppers can now buy rings, necklaces and other sparkly items in seven languages, including English, French, Spanish, Japanese, and traditional and simplified Chinese.

Blue Nile, No. 78 in the Internet Retailer Top 500 Guide, began selling in the United Arab Emirates in 2011 but only in English. The e-retailer has since “developed a loyal customer following resulting in one of the largest average order sizes we see in our international markets," says Jon Sainsbury, Blue Nile’s president of international. “This enhancement will make the process of finding the perfect engagement ring or fine jewelry gift even easier for our customers in the region.”

Those customers can buy from Blue Nile using the dirham instead of the U.S. dollar, the e-retailer says. (For much more about e-retailers using different languages on their e-commerce sites, make sure to check out a story on that topic in the upcoming September issue of Internet Retailer magazine.)

Blue Nile in its 2014 second quarter reported international sales of $18.0 million, up 4.8% from the same period last year. By comparison, the e-retailer’s total sales decreased year over year 1.3% to $106.6 million.

According to a recent and exclusive Internet Retailer magazine survey—click here to access the article for free—35.1% of participating merchants in e-commerce  operated localized e-commerce sites for specific countries.

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