July 23, 2014, 11:20 AM

Web-only retailer Rue La La hires a chief merchandising officer

Lisa Rhodes was CEO of women’s apparel retail chain Dots, and an executive at such retailers as Wal-Mart and Macy’s.

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Web-only retailer Rue La La announced last week that it hired Lisa Rhodes as president and chief merchandising officer.

In her new role at Rue La La, No. 81 in the Internet Retailer Top 500 Guide and No. 11 in the Mobile 500 guide, Rhodes will handle merchandising for the brand’s offerings in fashion for men and women, as well as the company’s home category.

“This is an exciting time at Rue La La,” says Rhodes. “With its success in mobile commerce, an extensive network of brand partners and focus on engaging content, Rue La La is positioned to reach a new generation of consumer.”

Prior to joining Rue La La, Rhodes served as the CEO of Dots LLC, a now-closed women’s clothing retail chain. Rhodes as also served as the senior vice president of apparel at Wal-Mart U.S., where she grew the ladies, men’s, kids, intimates, shoes, and accessories businesses. She has also held positions at clothing chain Maurices, Marshalls and Macy’s Inc.

“Lisa brings a unique skill set of passion, strategic thinking, innovation and bottom-line business management that has proven to inspire and take businesses to the next level,” says Steve Davis, Rue La La’s CEO. “Her extensive experience as a merchant and retail leader will complement our team and further cement the company’s role as in innovative, groundbreaking e-retailer.”   

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