July 22, 2014, 1:52 PM

TigerDirect launches a B2B conference

The retailer aims to highlight its increased emphasis on B2B e-commerce. The show will take place the same day as its consumer-focused event.

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Systemax Inc.’s TigerDirect brand plans to host its first business-to-business conference and technology exposition Nov. 7 in Miami.

The retailer expects the show, which it is calling “TigerDirect Innovation: IT Conference and Expo,” will attract about 500 attendees.

In launching a B2B-focused show, TigerDirect aims to showcase its increased emphasis on B2B e-commerce, says Michael Amkreutz, the chief marketing officer for Systemax. “As the consumer-side of our business becomes more competitive, we realize that much of our future growth lies in B2B,” he says.

The show’s 16 sessions will explore topics such as security management and remote diagnostics, and provide interactive demonstrations of e-commerce technology. The goal, Amkreutz says, is to offer a range of topics so that the show is valuable to smaller as well as larger merchants. “Technology has gotten very complicated, regardless of whether you’re a big or small business,” he says. “We want to help attendees get educated so that they can solve the problems they face.”

The event will also feature about 150 technology vendors in its exhibit hall.

“The show is focused around innovation,” says Amkreutz. “We’re trying to connect our best customers to the latest and greatest in business-oriented technology.”

TigerDirect says it will cover the expenses of many of its best B2B customers to attend the show, but it also expects other customers to pay to attend. The retailer plans to offer a live stream of the show’s sessions and to record the sessions so that customers can download them as podcasts.

The show is co-located with TigerDirect’s’s consumer-focused Third Annual TigerDirect Tech Bash, for which Systemax expects to have more than 20,000 attendees at Marlins Park in Miami.

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