July 1, 2014, 11:04 AM

Italy’s JUSP rolls out a new mobile payments service for sales reps

Sales reps can process “chip-and-PIN” online payments on their smartphones when signing up new business or consumer customers in the field.

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Field sales reps in Italy have a new way to use their mobile devices to serve business as well as consumer customers and help them purchase products.

With a new chip-and-PIN mobile point-of-sale system from Italy-based JUSP, companies can provide sales reps with mobile devices that connect with a JUSP reader of chip-carrying credit cards for accepting payments. Chip-and-PIN payments technology works with computer chips embedded in payment cards, for which cardholders also must enter a corresponding personal identification number, or PIN, when making a payment transaction.

JUSP last week last made commercially available its first chip-and-PIN reader that can be attached to smartphones and tablet computers as well as desktops. It also announced its first client, a global insurance company that will begin using the JUSP application in Italy.

“Working with our agents, JUSP gives us a very easy option for taking payment from clients wherever our agents may meet with them,” says a spokesman for the insurance company, which asked to remain anonymous. “The JUSP reader can go from phone to PC to laptop to tablet without hassle. We are pleased that JUSP can provide our agents with a flexible, secure and easy-to-use payments solution.”

JUSP also launched last week a feature called Payments List, which lets a company use a mobile or web browser to prepare a list of packages with prices for insurance policies or other products. Designed initially for insurance agents, it lets sales reps click to place an online purchase of an insurance policy for a client, using the client’s chip-and-PIN credit card. JUSP says it expects to see demand for its system among various types of sellers, not just insurance agents.

JUSP charges 49 euros (US$67.07) for its chip-and-PIN reader, plus a commission of 2.5% per transaction. The per-transaction fee can vary based on a client’s transaction volume, a spokeswoman says.

Chip-and-PIN payment technology, which is widely used in Europe and other parts of the world, is also known as EMV for its roots with the former Europay and the MasterCard and Visa payment card companies.  (Europay is now part of MasterCard Worldwide.) Banks and credit card issuers in the United States are beginning to issue chip-based cards, although the move to EMV will have more impact in stores—where merchants that deploy chip card readers will not be liable for fraudulent transactions in many cases—than online, as few computers have connected chip card readers.

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