May 19, 2014, 9:26 PM

Metro Group builds out cross-channel B2B sales in China

The Germany-based company is upgrading its wholesale site, MetroMall.com, to let customers order online in either English or Chinese for in-store pickup at stores in the Metro Cash & Carry wholesale chain.

Lead Photo

Metro Group’s Metro Cash & Carry wholesale store chain is going more “omnichannel” in China, where business shoppers on its complementary e-commerce site, MetroMall.com, will soon be able to order products online and arrange to pick them up in a store, a spokesman says.

MetroMall.com, which was launched two years ago, is ready for several upgrades after the company learned more about how wholesale customers, mostly small, independent businesses,  like to shop, he adds. “After two years of testing MetroMall, we are upgrading it to provide better services,” he says. In addition to in-store pickup of online orders across the 77-store Metro Cash & Carry chain, the upgraded e-commerce site will become accessible via mobile devices and social media, and in both English and Chinese languages, the spokesman says. He declines to provide more specifics on the timing of the upgrade or the technology behind it.

"Aiming to be 'the champion for independent business' and a focused multichannel specialist, we're dedicated to support our local customers to be even more successful by providing them with high-quality products, unique solutions at competitive wholesale prices," says Jeroen de Groot, president of Metro China.

For now, MetroMall.com is serving customers only in Shanghai, but after the upgrade it will serve all registered customers of Metro China, the company says. Metro China recently opened a third Metro Cash & Carry wholesale store in Ningbo, a deep water port south of Shanghai and along the cost of the East China Sea in the Zhejiang province, bringing the chain up to a total of 77 stores across 53 cities. The wholesaler counts in China more than 5 million customers and more than 10,000 employees.

For a free subscription to B2Bec News, click here.

comments powered by Disqus

Advertisement

Advertisement

Get a Free Subscription to IR

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement