May 7, 2014, 12:13 PM

Mobile growth drives an 18.7% increase in Q1 web sales for MarketLive clients

Total mobile revenue jumped 47% in the first quarter, and tablet revenue grew 32% compared to the same period a year earlier for the MarketLive clients tracked in a quarterly study. Mobile devices will account for half of all traffic to the retailers’ sites by the end of the year, the vendor says.

Lead Photo

Web sales grew 18.7% year over year in the first quarter for the more than 100 retailers that e-commerce software provider MarketLive Inc. tracks in its quarterly Performance Index. That marks the sixth straight quarter that the vendor’s clients posted double-digit growth.

Eight merchants in the Internet Retailer Top 500 Guide operate on MarketLive’s e-commerce platform, including Beachbody LLC, No. 137, Fossil Inc., No. 205, and Title Nine, No. 347.

Traffic to the retailers’ web sites rose 13.9% in the first quarter compared to the same period a year earlier. The average order size during the quarter grew 4.3% to $114.55 from $109.78 in the first quarter of 2012. The add-to-cart rate increased 1%, with 11.9% of tablet visitors adding an item to their cart, up from 7.3% a year earlier.

The Performance Index’s findings also highlight the continuing shift to consumers shopping on smartphones and other mobile devices. Total mobile revenue jumped 47% in the first quarter, and tablet revenue grew 32% compared to the same period a year earlier. Smartphones accounted for 6.2% of total sales in the first quarter, up from 4.2% a year earlier. Tablets accounted for 12.5% of sales, up from 9.5%. The vendor also found that the average smartphone paid search conversion rate roughly tripled year over year and the average e-mail conversion rate nearly doubled. The vendor did not provide specific conversion rate figures.

“It is quite an achievement to earn a double-digit revenue increase just once, let alone for six consecutive quarters,” says Ken Burke, founder and CEO of MarketLive.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jake Nickell / E-Commerce

What one web retailer learned from a bricks-and-mortar test

Threadless has closed its one physical store but found other ways to get its artist-designed ...

FPO

Devika Girish / E-Commerce

Eight lesser-known uses of beacons for retailers

Beacons, which communicate with consumers’ smartphones, are most often used to welcome shoppers to stores ...

Advertisement