April 24, 2014, 11:33 AM

Social marketing analytics firm Piqora raises $7.7 million

The vendor, which says it has raised more than $11 million to date, plans to use the funding to add staff and more analytics tools.

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Social marketing and analytics provider Piqora Inc. has raised $7.7 million in a Series A funding round.

Venture capital firm Draper Fisher Jurvetson led the round, with Freestyle Capital, Baseline Ventures, Lazerow Ventures, Firebolt Ventures and Altos Ventures also participating. The vendor says it has raised more than $11 million to date.

Piqora offers tools to help retailers and other marketers track and analyze their campaigns and promotions on image-heavy social networks such as Pinterest, Instagram and Tumblr that largely feature photographs and other images. The vendor also says it offers more than 50 metrics that, for example, help merchants understand what consumers are interacting with and sharing on those social networks.

The vendor says it will use the funding to double the size of its 23-person staff within the next year. By adding more engineers and strategists to its staff, Piqora aims to develop more analytics tools and offer tools for other social networks.  

“The visual web is a two-way street where brands and consumers are discovering each other, communicating visually, expressing tastes and understanding intent,” says Sharad Verma, CEO and co-founder of Piqora. “This latest investment will allow us to continue executing on our vision of bringing brands and consumers together in new ways to foster deep, authentic relationships.”

The vendor also launched what it calls “Instagram Conversation Manager,” a web-based dashboard that lets brands track comments and @mentions from multiple profiles in a single feed.

Piqora says it has more than 300 retail clients, including Crate and Barrel and Wayfair LLC. Crate and Barrel is No. 77 in the Internet Retailer 2014 Top 500 Guide and Wayfair is No. 45.

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