April 10, 2014, 10:30 AM

Deckers names two executives to ‘omnichannel’-related positions

John Kalinich, previously vice president of consumer direct, is now senior vice president, omnichannel operations and e-commerce. And Brad Willis will oversee the footwear, apparel and accessories retailer’s online and offline I.T. operations.

Lead Photo

John Kalinich

Footwear, apparel and accessories retailer and manufacturer Deckers Outdoor Corp. is focused on merging the offline and online channels for its various brands, including Ugg and Teva, to better serve both consumers and wholesale buyers.  And it made two management announcements this week related to that strategy.

As part of that so-called “omnichannel” positioning, the retailer has promoted John Kalinich, previously vice president of consumer direct, to senior vice president, omnichannel operations and e-commerce, direct-to-consumer. Deckers says Kalinich will focus on building the retailer’s online presence and developing new ways to “further elevate the online component of the omnichannel experience.”

Kalinich has worked at Deckers since 1995, according to his LinkedIn profile. He most recently oversaw the retailer’s worldwide e-commerce operations for both its direct-to-consumer and B2B customers. Prior to joining Deckers, he held various positions with accounting and consultancy firm Coopers & Lybrand. 

Deckers also named Brad Willis senior vice president of information technology. He’ll oversee the retailer’s I.T. operations and help support the company as it focuses on growing its direct-to-consumer sales and merging its offline and online operations. For example, he’ll focus on strengthening Deckers’ ability to integrate and streamline product sourcing and distribution across all channels.

Prior to joining Deckers, Willis had worked at multichannel retailer West Marine since 2009, according to his LinkedIn profile. Most recently he was West Marine’s chief information officer and vice president of information technology. He worked at Sephora USA Inc. from 2005 to 2009 and at LVMH Moet Hennessey Louis Vuitton Group from 1999 to 2005.

“The appointment of these talented executives reflects our companywide commitment to building the industry’s most innovative and customer-friendly omnichannel experience,” says Angel Martinez, the retailer’s president and CEO.  “We are devoted to bringing the same level of innovation, collaboration and vision that we bring to brand development to our selling, marketing and logistics capabilities.”

Deckers is No. 179 in the 2013 Top 500 Guide

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