April 9, 2014, 2:54 PM

Online Easter shoppers plan to spend more than consumers heading for stores

The average Easter shopper planning to shop online will spend $225.64 on items related to the holiday this year—64% more than the $137.46 average spend expected for all Easter shoppers, including those going to stores, a Shop.org survey says.

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Shoppers who turn to the web to stock up on chocolate eggs, bunny suits and holiday décor for Easter this year will spend on average $225.64 in total—64% more than the average for all Easter shoppers, $137.46, according to a new survey from Shop.org. In fact, online Easter shoppers will spend more on average in every category of goods, the survey says.

Shop.org is the e-commerce arm of trade group the National Retail Federation. It surveyed 6,837 U.S. adults online from March 4-11 about their Easter shopping plans.

Online Easter shoppers also plan to spend 25% more for the holiday this year, which falls on April 20, compared with last year, while all Easter shoppers will increase their spending by just 13.3%, the survey says.

Additionally, 12.2% of the survey respondents who own smartphones say they’ll use those devices to purchase Easter items this year, as will 19.2% of tablet owners.  More owners of both types of devices will use them to research Easter purchases, if not complete them, say 23.4% of smartphone owners and 30.2% of tablet owners.

As to what online Easter shoppers plan to buy, here is the breakdown by category of goods, with percentage of web-shopping respondents who plan to buy and their expected average spending:

  • Clothing: 64.3%, $61.43
  • Candy: 95.4%, $29.00
  • Gifts: 78.4%, $48.27
  • Flowers: 52.8%, $33.83
  • Decorations: 57.6%, $33.62
  • Greeting cards: 61.5%, $15.60
  • Other: 32.4%, $45.95

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