April 2, 2014, 10:39 AM

Neiman Marcus is the latest retailer to go ‘omnichannel’

The high-end fashion retailer is merging its online and offline divisions to provide consumers with a ‘seamless’ shopping experience.

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Neiman Marcus Group Inc. is among the latest retailers announcing moves to better  embrace “omnichannel” retailing —that that is, merging its offline and online channels to serve shoppers that move between them more effectively.

As part of that shift, the retailer will promote John Koryl, previously president of the retailer’s online division, to president of Neiman Marcus Stores and Online. He’ll oversee the merchant’s store operations, sales and e-commerce, including NeimanMarcus.com’s site merchandising and customer service.

Reporting to Koryl will be Lindy Rawlinson, senior vice president of e-commerce, and Neva Hall, executive vice president of the retailer’s stores division.

The retailer also announced that Jim Gold, previously the retailer’s president of specialty retail, has won promotion to president, chief merchandising officer. Gold will lead a merchant and planning team that combines staff from Neiman Marcus’ online and offline divisions.

Gold and Koryl will report to Karen Katz, the retailer’s president and CEO.  

"Over the years, the way our customers shop our stores and web sites has changed, and will continue to change with the increasing popularity and convenience of smartphones and tablets,” says Katz. “Our customers do not differentiate between channels and now neither will we. These changes allow us to operate as one single Neiman Marcus brand."

The changes take effect April 14.

Neiman Marcus is No. 39 in the 2013 Top 500 Guide.

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