April 1, 2014, 12:52 PM

An Italian online apparel distributor finds an e-retail partner in China

Brandsdistribution.com will work with Chinese web merchant Xiu.com. The Italy-based distributor of apparel and accessories is banking on the growing demand from Chinese consumers for western clothing.

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Last week marked two milestones for Italy-based Brandsdistribution.com, an online distributor of some 75 apparel and accessories brands in more than 170 markets worldwide. The company said it surpassed 70,000 retail dealers registered to its web portal. And it spotlighted one of those dealers as particularly important because it opens up sales to the booming China luxury goods market.

That dealer is Xiu.com, a Chinese online retailer specializing in selling western clothes, jewelry and other items. Xiu.com, based in the south China city of Shenzhen, near Hong Kong, is an ideal distribution partner to bring Brandsdistribution’s products to China’s consumers, says Angelo Muratore, president of Brandsdistribution.com. Xiu.com, No. 54 in the newly published Internet Retailer China 500 booked $180 million in online sales in 2013, according to Internet Retailer’s estimates.

“Xiu.com is a landmark in the Chinese retail luxury industry and fashion sector, therefore it is the ideal partner for our company,” Muratore says. “We expect great results from the Asian market, not only because it is growing faster and faster, but especially because of the growing interest Chinese consumers have in Western brands.”

Brandsdistribution.com, which is a unit of IDT S.p.A, distributes apparel, jewelry and accessories from brands including Alcott, Gucci, Disney, Prada, Roccobarocco and Burberry.

The company works with international courier company DHL to provide drop-shipping services to consumers who purchase its brands through e-commerce sites.

IDT operates in the United States as IDCOM, with offices in New York.

Xiu also has also been working with merchants selling on eBay.com to help them also sell to online consumers in China through eBay.xiu.com.

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