PetSmart acquired Pet360 for $130 million in cash and up to $30 million more in future performance-based payments.
Joe Stanhope also held an executive position with a customer experience firm.
Digital marketing technology firm BrightTag has hired Joe Stanhope as senior vice president of marketing.
The firm’s technology is designed to enable retailers to collect web and mobile data and use it to enhance marketing campaigns. Stanhope most recently worked as chief strategy officer for customer experience management company SDL plc, a job he took in March 2013, according to his LinkedIn profile. Before that, he covered cross-channel marketing at Forrester Research Inc., holding the title of principal analyst when he left. Forrester hired him in January 2010. He also worked as a senior product manager at digital marketing firm Experian.
His new job gives him oversight of BrightTag marketing.
“Marketers understand the importance of delivering relevant customer experiences across devices, but they’re struggling to collect, connect and take action on their data,” Stanhope says. “BrightTag is a marketing technology firm founded and run by marketers. The company has built the core technology based on an unmatched understanding of marketers’ needs to execute on the vision of streamlining data collection, integration and delivery of compelling customer experiences across channels and devices in real time.”