February 25, 2014, 9:59 AM

Travel-mad Brits boost e-commerce spending in January

U.K. web sales increase 16% overall in January, IMRG and Capgemini say.

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E-commerce sales in the United Kingdom increased 16% year over year in January, according to the latest figures from technology consultancy Capgemini and U.K. e-retail association Interactive Media in Retail Group, or IMRG. Web sales dropped 26% compared with December 2013, which the report calls a “natural post-Christmas dip.”

The two groups predict that in 2014, U.K. e-commerce will increase 17% compared with 2013. These e-commerce sales reports don’t typically include too many sales figures, though IMRG and Capgemini say that in January, the average basket value for British shoppers reached 78 pounds (US$130), up 5.4% from January 2013. That spending figure excludes travel purchases.

The report points to the following year-over-year growth for these product categories in January:

• Health and beauty, 23%

• Home and garden, 21%

• Clothing, 9%

The report also says that travel e-commerce spending increased 233% in January compared with December 2013. The report notes: “While it is common for Brits to splash out on their holidays in January, this is the highest ever month-on-month growth [recorded.]”

Year over year, travel e-commerce spending increased 16%.

"As we settle in to a new year, with the shopping bonanza that was Christmas behind us, it is very reassuring to see such impressive results and is a clear indication that consumer confidence is being sustained,” says Chris Webster, vice president, head of retail consulting and technology at Capgemini.  “This will of course be welcomed by retailers and puts us in a very good position for a strong 2014.” 



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