February 6, 2014, 1:42 PM

It was a good fourth quarter for iPhones

Apple’s iPhone continues to grow its share of the smartphone market while Android phones’ share drops once again, finds comScore, which also breaks down the smartphone market by device manufacturer.

Thad Rueter

Senior Editor

Lead Photo

Apple Inc.’s iPhone continues to chip away at the dominance of Google Inc.’s Android mobile operating system, according to new figures from comScore Inc.

The web measurement firm says that as of December 2013, 51.5% of U.S. smartphone subscribers aged at least 13 years old used devices running Android. That’s down 0.3 percentage points from 51.8% in September. By comparison, 41.8% of subscribers used Apple iPhones, up 1.2 percentage points from 40.6% in September.

“It’s a solid market share gain over a three-month period,” says Andrew Lipsman, vice president of marketing and insights at comScore. “It’s basically a two-horse race at the moment, and I would expect that both iPhone and Android will continue to maintain sizeable shares of the overall market in the foreseeable future.”

The laggards include: BlackBerry, with 3.4%, down from 3.8%; Microsoft Windows, with 3.1%, down from 3.3%; and Symbian, with 0.2%, down from 0.3% in September.

When measuring smartphone share by manufacturer, Apple comes out ahead, accounting for 41.8% of subscribers, up from 40.6% in September. That compares with:

• Samsung, 26.1%, up from 24.9%

• Motorola, 6.7%, down from 6.8%

• LG, 6.6%, unchanged from September

• HTC, 5.7%, down from 7.1%

The comScore report also says that 156 million U.S. consumers own smartphones, which translates into 65.2% U.S. mobile market penetration, the web measurement firm says. The number of smartphone owners increased 3.2% when compared with September.

The overall uptick in smartphone penetration is interesting,” Lipsman says. “We typically see seasonal gains in December as people get smartphones as holiday gifts, but it’s notable that we are now at 65% smartphone penetration in the U.S., with iPhones obviously contributing heavily to recent growth in the market.”

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement