December 5, 2013, 12:52 PM

ThinkGeek.com: Scientifically social

The geeky approach lets ThinkGeek grow and improve its social media marketing.

Lead Photo

Gift and gadget retailer ThinkGeek attracts 8.3% of its traffic from social networks, according to Internet Retailer's 2013 Social Media 300. That's not just a result of being busy on Facebook and Twitter—though the retailer is—or asking fans to submit their own "customer action shots" for display on its site. In the spirit of a true geek, ThinkGeek vigorously measures and analyzes all its social activity. "We want to get the most out of our program and the only way we can know if we're doing that is by measuring what we're doing," says web community manager Carrie Gouldin. On Facebook, ThinkGeek posts about it products and general "geek" humor and on Twitter it answers customer service questions, Gouldin says. And on ThinkGeek.com, it features a Twitter stream and posts its YouTube videos.

The Special December Hot 100 Issue is Available in:
PRINT
DIGITAL
PRINT & DIGITAL BUNDLE

To View a Sample Profile: Click Here

To View the Entire List: Click Here

comments powered by Disqus

Advertisement

Advertisement

From IR Blogs

FPO

Jock Purtle / E-Commerce

What is your e-commerce business worth?

The founder of a merger and acquisitions consulting firm examines how e-retailers can know the ...

FPO

Adrien Henni / E-Commerce

Alibaba and Chinese e-commerce rivals target Russia

Besides Alibaba, Chinese e-commerce companies like LightInTheBox and DinoDirect are seeking deals to get goods ...

Advertisement

Advertisement