December 5, 2013, 12:45 PM

BHPhotoVideo.com + Apps: Universal and responsive

B&H's mobile site and apps draw consumers in and provide a fun, engaging shopping experience.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo

If there is nothing in your mobile shopping cart at B&H Photo-Video-Pro Audio, a tumbleweed rolls through the vast emptiness. Yes, a tumbleweed. It's that extreme attention to detail, along with making mobile shopping fun (there are more kooky animations), that makes B&H stand out from the crowd. In November 2013, B&H revamped its iPhone and iPad apps, creating in their place a single universal app, rare in retail, which renders to fit any mobile device running Apple's iOS. The app offers stunning, high-quality pictures to devices with Apple's super-high-definition Retina Display screen. Also in November, B&H debuted a responsive design web site that creates visually stimulating and eminently easy shopping experiences tailored for smartphones and tablets.

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