In its second-largest acquisition, Amazon buys the company for $970 million.
The specialty food retailer raises $1.5 million and will expand its inventory.
Specialty online food retailer Mouth.com has raised $1.5 million in a Series A funding round led by Vocap Ventures. VegasTechFund and investors Joanne Wilson and Jason Calacanis also took part in the funding round.
The capital will go toward such areas as inventory and warehouse expansion, marketing and boosting the web-only retailer’s corporate gift program. Mouth says it sells more than 700 products from 350 U.S. food makers.
Launched in 2011, Mouth.com sells what it calls “indie” food, a niche that includes “small-batch chocolates, pickles, jerky, candy, cookies, snacks, beverages, spreads,” the retailer says. Co-founder Craig Kanarick, formerly chief strategic officer at digital marketing agency Razorfish, serves as Mouth.com’s CEO.
"Craig Kanarick and his team have executed on a grand vision to help indie food makers bring their products to a wider market and to offer indie food lovers an easy way to shop," says Vinny Olmstead, managing partner of Vocap Ventures. "Mouth's unique product selection, user-friendly design, vibrant food photography and compelling copy create a unique brand experience for customers buying for themselves or for others.”