December 3, 2013, 3:54 PM

Apparel seller Modavanti.com buys Ethical Ocean

The two e-retailers sell products marketed as environmentally-friendly.

Madeline C. André
Lead Photo

Fashion e-retailer Modavanti.com has bought Ethical Ocean, an online marketplace for products marketed as environmentally-friendly.  New York-based Modavanti.com did not say how much it paid for Canada-based Ethical Ocean in a deal that closed this week.

“Our values clearly align and we believe that by joining Modavanti we will be able to achieve our vision of a sustainable alternative to the fast fashion retailers,” says Ethical Ocean founder Chad Ham.

The Ethical Ocean site now directs visitors to Modavanti.com, though members can still log on to their Ethical Ocean accounts at EthicalOcean.com.

Modavanti CEO David Dietz says the deal will  help introduce his site to Ethical Ocean’s 65,000 members and expand its customer base among shoppers seeking what’s called “sustainable” fashion.  A spokesman for Modavanti says the site has already experienced “a tremendous boost in sales as a result of the Ethical Ocean deal.” 

A spokesman for Modavanti says no Ethical Ocean executives will have jobs at Modavanti, but that one employee, to be determined later, will sit on Modavanti’s board of directors.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement

Advertisement