November 20, 2013, 12:27 PM

The web shines in a bleak Q3 at J.C. Penney

E-commerce grows 24%, while stores drop 5%.

Mark Brohan

Research Director

Lead Photo

Total sales and store sales dropped for J.C. Penney in the third quarter, but shoppers returned to the retailer’s e-commerce channel.

In fact after multiple quarters of declining or modestly increasing web sales, e-commerce grew at a healthy clip for JCP.com in the quarter.

For the quarter ended Nov. 2, J.C. Penney, No. 34 in the Internet Retailer Top 500, reported:

  • E-commerce sales increased 24.3% to $266 million from $214 million in the third quarter of 2012.
  • Total sales declined year over year 4.8% to $2.78 billion from $2.92 billion.
  • Comparable-store sales declined 4.8%
  • Net loss was $489 million compared with a net loss of $123 million in the prior year.
  • The web accounted for 9.6% of all sales compared with 7.3% in the third quarter of 2012.

"Our strategies to reconnect with customers are beginning to take hold, and this became increasingly clear as the quarter progressed,” says CEO Myron Ullman.

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