November 6, 2013, 12:44 PM

Shutterfly’s third quarter sales zoom up by 25%

Average order value climbs 16% to $29.07 from $25.06 last year.

Bill Briggs

Senior Editor

Lead Photo

Shutterfly Inc., a processor of online snapshots and retailer of personalized photo albums and stationery, reports strong growth in consumer and business-to-business sales.

For the third quarter of fiscal 2013 ended Sept. 30, Shutterfly, No. 49 in the 2013 Internet Retailer Top 500 Guide, reported:

  • Total sales of $122.7 million, a 24.6% increase from $98.5 million in the third quarter of 2012.
  • Consumer sales of $112.7 million, up by 24.7% from $90.4 million.
  • Enterprise, or B2B, sales of $10.0 million, a 22.0% increase from $8.2 million.
  • The number of transacting customers totaled 2.38 million, a 5.8% year-over-year increase from 2.25 million.
  • Orders were up by 8.3%, to 3.9 million from 3.6 million.
  • Average order value was $29.07, an increase of 16.0% from $25.06.
  • Net loss of $10.1 million, compared with a net loss of $10.5 million in the third quarter of 2012.

“We are now managing a portfolio of seven consumer premium brands, along with our enterprise business, as we continue to augment our organic growth with strategic and disciplined acquisitions,” says Jeffrey Housenbold, president and CEO.

In April, Shutterfly bought MyPublisher, whose software enables consumers to create their own photo books. Shutterfly did not say how much it paid for MyPublisher, which launched in 1994 and has corporate offices in New York City and a printing facility in Elmsford, NY.

For the first nine months, Shutterfly reported:

  • Total sales of $372.9 million, an increase of 29.1% from $288.8 million in the first three quarters of 2012.
  • Net loss of $34.4 million, compared with a net loss of $30.0 million in the same period last year.

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