October 21, 2013, 12:32 PM

Amazon lets Marketplace sellers into holiday deals program

The e-retailer also expands its Amazon Wine shipping.

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Marketplace sellers on Amazon.com Inc. will have access to the e-retailer’s online deal programs this holiday season.

Amazon, No. 1 in the Internet Retailer Top 500 Guide, said today that it will feature “invited” sellers’ products on the Today’s Deal section of its e-commerce site and also put marketplace items on such holiday shopping sections as the Gold Box Today’s Deal, Black Friday and Cyber Monday deal pages.

During the 2012 holiday season, more than 2 million worldwide merchants were selling via its Marketplace, Amazon says.  Year-over-year sales growth for U.S.-based sellers increased 40% last year, Amazon says. 

“The Gold Box Deal attracted so many customers that we can’t wait for our next chance to participate during the holidays. Amazon is undoubtedly our most important sales channel during the holiday season. If our items are listed on Amazon and the price is right, sales are guaranteed,” says Michael Silberstein, operations manager for Focus Camera, a New York City electronics retailer.

In other recent Amazon news, the e-retailer—which reports its third quarter financial results Thursday—said that its Amazon Wine online store will ship to consumers in New York, Michigan, Arizona and Louisiana. Amazon Wine now ships to 20 states and the District of Columbia. The store sells some 5,000 labels from 700 wine sellers.

“The holiday season is a busy time, and it’s a huge time saver for millions of customers to have access to thousands of high-quality wines while they’re shopping for that special gift on Amazon,” says Peter Faricy, vice president for Amazon Marketplace.  “We’re excited for our customers to be able to browse our vast selection of boutique and prestigious labels through the Amazon Wine store.”

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