The search giant today launched an app called Inbox that could force retailers to change their e-mail marketing strategies.
Mobile Platform Designed Exclusively for Restaurants and Bars Enables Operators to Influence Purchases, Payments and Loyalty
PRINCETON, N.J. & AUSTIN, Texas--(BUSINESS WIRE)-- Heartland Payment Systems (NYSE:HPY), one of the nation’s largest payment processors and a leading provider of merchant business solutions, andTabbedout, the free mobile payment app that allows consumers to open, view and pay tabs with their phones, have announced a strategic partnership to deliver an integrated mobile payment solution designed specifically for restaurant and bar operators. This joint solution, which will be brought to market by Heartland’s national sales force of more than 800 relationship managers, eliminates the tedious process of serving physical checks to each patron and tab management while also enhancing the customer experience by enabling consumers to access their checks and securely check out on demand.
Heartland and Tabbedout have a shared goal of supporting an open merchant and consumer platform that starts with payments and provides an infrastructure for merchants and brands, such as beverage brands and payment sources, to engage with consumers. By aggregating customer data, including profile information, purchase history and feedback, this solution enables operators and brands to offer targeted rewards and incentives to influence purchasing decisions, increase loyalty and attract new customers, all within the venues’ existing infrastructure. Tabbedout will continue to work with other payments and related companies to enable operators to work with the providers of their choice.
Leveraging key technologies from Heartland — the sole endorsed payments provider of the National Restaurant Association and 46 state restaurant associations — the companies will enhance the Tabbedout platform with features such as alternative payment acceptance; multi-use tokenization for payment security; SKU-level gift, rewards and promotions; reservations and waitlist management; gateway and e-commerce solutions; and more that enable operators to improve their payments and business management. The companies are also working together to integrate additional value-added services such as dining reviews and venue discovery to deliver more value to both customers and merchants.
“As a merchant advocate, it is Heartland’s duty to evaluate all advances in technology as we innovate and empower our customers to take full advantage of feature-rich solutions tailored for their specific business needs that also create engaging experiences for their patrons,” said David Gilbert, Heartland’s president – hospitality group. “Built exclusively for the hospitality industry, Tabbedout’s ability to simplify front-of-house management and communicate directly with consumers in a meaningful way, all while facilitating a seamless, enjoyable customer experience, can change the way restaurants and bars do business. When combined with Heartland’s leading-edge technology, the combination becomes more powerful.”
The Heartland-Tabbedout solution is being rolled out this fall in several major cities, including Austin, TX; Dallas, TX; Houston, TX; New York, NY; and New Orleans, LA.
“We know that in restaurants and bars every penny counts, which is why Tabbedout is designed specifically to enable operators to run more profitable businesses. We create a competitive advantage for merchants by helping them create value for their customers, whether that’s through unrivaled convenience or a personalized guest experience that delivers targeted offers that can help them save money or take advantage of great deals,” said Alex Broeker, CEO of Tabbedout. “Working closely with partners like Heartland, we will be able to deliver even more value to operators and consumers as we continue to expand our mobile payments and loyalty platform. Heartland’s advanced, proprietary processing technology and wide array of targeted merchant solutions are the perfect complement to our mobile application that, when combined, provide a solid foundation for us to build upon together.”
This news comes on the heels of Heartland’s recent announcement of its a strategic partnership with Leaf, an open commerce platform that enables integrated commerce solutions and gives merchants the ability to choose the business tools that best fit their needs. Tabbedout will soon be available through the LeafAppstore for use on the LeafPresenter, a tablet specifically designed for commerce.
About Heartland Payment Systems
Heartland Payment Systems, Inc. (NYSE:HPY), the fifth largest payments processor in the United States, delivers credit/debit/prepaid card processing, mobile commerce, e-commerce, marketing solutions,security technology, payroll solutions, and related business solutions and services to more than 275,000 business and educational locations nationwide. A FORTUNE 1000 company, Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. Heartland also established The Sales Professional Bill of Rights to advocate for the rights of sales professionals everywhere. More detailed information can be found at HeartlandPaymentSystems.com, HeartlandPaymentSystems.com/Careers,Heartlandpaymentsystems.com/Blog or follow the company on Twitter @HeartlandHPY and Facebook at facebook.com/HeartlandHPY.
Tabbedout provides an application that makes payment of restaurant/bar tabs simple, secure and quick. Through deep integrations with point-of-sale systems in over thousands of locations nationwide, Tabbedout is rapidly gaining a footprint among merchants and consumers. Beyond providing a better experience for hospitality patrons, Tabbedout connects merchants with their customers through the Tabbedout Periscope product. Periscope automatically identifies customers when they arrive and shows their profile, including previous visits and purchases. Merchants can easily select subsets of their customers to send them offers, and otherwise communicate with them to increase repeat business, all delivered directly to a patron's smartphone. For more information, visit www.tabbedout.com.
This press release contains statements of a forward-looking nature which represent our management’s beliefs and assumptions concerning future events. Forward-looking statements involve risks, uncertainties and assumptions and are based on information currently available to us. Actual results may differ materially from those expressed in the forward-looking statements due to many factors, including risks and additional factors that are described in the Company’s Securities and Exchange Commission filings, including but not limited to the Company’s annual report on Form 10-K for the year ended December 31, 2012. We undertake no obligation to update any forward-looking statements to reflect events or circumstances that may arise after the date of this release.
Vault Communications for Heartland
Pamela Caruolo, 610-455-2746
Leanne Scott Brown, 610-455-2742
Source: Heartland Payment Systems, Inc.