October 10, 2013, 3:50 PM

Amazon decides it wants to be a math teacher

The e-retailer buys online math lesson provider TenMarks.

Thad Rueter

Senior Editor

Lead Photo

The math must have really worked out for Amazon.com Inc. in its latest deal. The No. 1 merchant in the Internet Retailer Top 500 Guide said today it will buy TenMarks Education Inc., a company that sells online math instructional programs for grade school and high school students.

Amazon did not say how much it will pay for the company, which was founded in 2009. Amazon says it expects to close the deal in the fourth quarter. (Amazon also announced today that it will release its third quarter earnings on Oct. 24).

“Amazon and TenMarks share the same passion for student learning. TenMarks’s award-winning math programs have been used by tens of thousands of schools and Amazon engages with millions of students around the world through our Kindle ecosystem," says Dave Limp, vice president, Amazon Kindle. “Together, Amazon and TenMarks intend to develop rich educational content and applications, across multiple platforms, that we think teachers, parents and students will love.”

Amazon says TenMark offers “personalized math instruction and practice,” including via video lessons. Amazon gave no further details about how it would deploy TenMark’s services.

TenMark's lessons revolve around the Common Core State Standards, a set of guidelines for math and English instruction that states are adopting.



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